This commercial was created for Reily foods, a family-owned food and beverage company based in New Orleans. The products featured in this commercial include Blue Plate Mayonaise, Luzianne Sweet Tea, French Market Coffee, and others.
The commercial correlates familiar brands with a feeling of nostalgia that comes with being a part of the culture of New Orleans. The video production features many scenic views and locations in the city. Furthermore, the voiceover featured in the video aids in the storytelling of this commercial and emphasizes the message that the company is trying to convey: that the company’s products have been a part of the traditions of New Orleans since the company’s founding, and they continue to be an important part of it to this day. These are the kinds of stories we love telling in our commercials and promotional video content.
For local brands like this, Fire on the Bayou specializes in creating video content to promote the products and brand identity of the company. Commercials such as this one feature expert videography and a story which tie together local companies with New Orleans culture and traditions.