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This commercial highlights the rebranding of the University of New Orleans, brought to life through video production by Fire on the Bayou. As a New Orleans-based video production studio, Fire on the Bayou worked closely with the university to create this campaign.
As a summary for this brand video, the University sought to identify the unique traits defining the culture of the school in order to create an authentic brand. Through surveys, the university was able to find out the traits that were most important in defining its culture. As this video production shows, this especially includes the strong roots that the school has with the City of New Orleans and the resilient, hardworking spirit of its people.
Key elements that make this video for a University exceptional include a voiceover and visual effects that clearly convey the commercial’s message. Additionally, the background music enhances the video’s tone. Together, these elements create a compelling commercial that highlights the brand and identity of the university.
Fire on the Bayou specializes in creating professional video content that captures the heart of schools and universities such as the University of New Orleans. This rebranding project for the university is a testament to their dedication to storytelling and excellence in video production in New Orleans.